(AP)—AEG, the sports and entertainment giant that is up for sale, is making it easier to book concert and sports tickets for friends without having to pay for them all at once.

The owner of the Staples Center and the 's Los Angeles Kings is rolling out the feature, called AXS Invite, at some of its owned and operated venues starting this month.

The service allows ticket buyers to pay for their own seats and then reserve several adjacent ones online.

The purchaser then invites friends through or , and the friends have 48 hours to accept or decline the invitation. They then register on the site and pay for the tickets themselves. Unsold tickets will go back up for sale.