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Economics & Business news

Even small gifts boost business

If a sales agent brings their customer a small gift, the customer is much more likely to make a purchase, a study by the university of Zurich has shown. This works particularly well when the person receiving the gift is the ...

dateOct 05, 2018 in Economics & Business
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Gratitude in buyer-seller relationships

Emotions are contagious. They are experienced by and affect the actions of both parties in buyer-seller exchanges. As a result, one emotion in particular, gratitude, elicits perceptions of an undeserved or unearned positive ...

Expanding CEO-to-worker pay gap bad for business

Companies whose CEOs earn hundreds of times their average employee's pay are viewed as less desirable to work for, and to do business with, according to a new University of California, Berkeley, study.

Research shows that busy people make healthier choices

Busyness is often thought of as a modern day affliction, but it can also help you delay gratification and make decisions that provide benefits over the long term, according to new research from the global business school ...

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