YouTube a star as US online video viewing soars: comScore
An unprecedented 161 million people in the United States tuned into online videos during the month, with the total number of Internet videos watched topping 25 billion for the first time ever, according to comScore.
Google attracted 121.4 million viewers, each watching an average of 82 videos.
Websites operated by Google rival Microsoft placed a distant second with 547 million videos played by nearly 55 million US Internet users in August, according to the tracking firm.
Approximately 539 million videos were viewed online at Viacom Digital and another 488 million videos were delivered by Hulu, comScore reported.
Nearly 82 percent of all US Internet users watched videos online in August, with an average viewing time amounting to 9.7 hours, according to comScore. The duration of a typical video was slightly less than four minutes.
(c) 2009 AFP