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Three ways to improve scholarly writing to get more citations

Researchers from University of Arizona and University of Utah published a new paper in the Journal of Marketing that examines why most scholarly research is misinterpreted by the public or never escapes the ivory tower and ...

Consumers are searching online but not buying. Why?

Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and ...

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Google

Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. Google has also developed an open source web browser and a mobile operating system. The Google headquarters, the Googleplex, is located in Mountain View, California. As of March 31, 2009 (2009 -03-31)[update], the company has 19,786 full-time employees. The company is running millions of servers worldwide, which process about 1 petabyte of user-generated data every hour. Google conducts hundreds of millions of search requests every day.

Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998. The initial public offering took place on August 19, 2004, raising $1.67 billion, implying a value for the entire corporation of $23 billion. Google has continued its growth through a series of new product developments, acquisitions, and partnerships. Environmentalism, philanthropy and positive employee relations have been important tenets during the growth of Google. The company has been identified multiple times as Fortune Magazine's #1 Best Place to Work, and as the most powerful brand in the world (according to the Millward Brown Group).

Google's mission is "to organize the world's information and make it universally accessible and useful". The unofficial company slogan, coined by former employee and Gmail's first engineer Paul Buchheit, is "Don't be evil". Criticism of Google includes concerns regarding the privacy of personal information, copyright, and censorship.

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