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News tagged with branding

Immunizing consumers against bad news can protect brands, says study

Apr 30, 2024

Group sales incentives boost weak brand sales, study finds

Apr 29, 2024

Wait lines may boost perceived popularity of restaurant brands

Apr 25, 2024

'Branded access offers' dilute parent brand via perceived lack of consumer commitment: Study

Apr 11, 2024

The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened?

Mar 26, 2024

Opinion: Ultra-fast fashion is a disturbing trend undermining efforts to make the whole industry more sustainable

Mar 17, 2024

New research details negative consumer impacts of BLM support on major companies and brands

Mar 5, 2024

Big brands benefit when ads are racially diverse, study finds

Mar 4, 2024

Cultural factors and consumer attitudes toward global brands in India

Feb 28, 2024

Online brand advocacy and Gen Z consumer behavior

Feb 23, 2024
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