Abercrombie & Fitch. Balenciaga. Starbucks. In recent years, these brands and many others have faced extreme public backlash due to insensitive comments from executives, changes to loyalty programs, controversial advertising ...
Social Sciences
Apr 30, 2024
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1
New research co-authored by a UC Riverside business professor provides some sound advice for managers of retail outlets that limit their product selection to a particular brand: Managers should factor in the strength of their ...
Economics & Business
Apr 29, 2024
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28
Restaurants can benefit from keeping their customers waiting, according to a new study from researchers in the Penn State School of Hospitality Management.
Social Sciences
Apr 25, 2024
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1
Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. ...
Economics & Business
Apr 11, 2024
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17
We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.
Economics & Business
Mar 26, 2024
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13
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. But the sheer volume of garments being whipped up, sold and soon discarded is contributing to a global sustainability crisis.
Social Sciences
Mar 17, 2024
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32
New research in Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers.
Social Sciences
Mar 5, 2024
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1
As some major brands try to make their advertising more inclusive, research from a University of Oregon marketing expert finds that mere representation of a race other than white is not enough.
Social Sciences
Mar 4, 2024
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1
A study published in the International Journal of Indian Culture and Business Management has provided new insights into the influence of cultural values and ethnic identity on consumer attitudes towards global brands in India. ...
Social Sciences
Feb 28, 2024
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1
Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet ...
Social Sciences
Feb 23, 2024
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1
