Survey results may be biased in multilingual research if consumers are unfamiliar with translated terms, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Consumers believe a product is more effective when images of the product and its desired outcome are placed closer together in advertisements, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Consumers experiencing relationship problems are more likely to prefer aesthetic experiences that reflect their negative mood, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Consumers engage in superstitious behavior when they want to achieve something but don't have the power to make it happen, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Some targeted messages based on political orientation are more effective at persuading consumers to recycle, according to a new study in the Journal of Consumer Research.
May 14, 2013
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Moderate background noise enhances creativity and makes consumers more likely to buy new and innovative products, according to a new study in the Journal of Consumer Research.
Jun 19, 2012
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(Phys.org)—Look at the two photos above—how many differences do you see? If you answered just one, you are correct. One is all marketers need to make you more likely to buy, according to new research ...
Dec 05, 2012
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The next time you feel your willpower slipping as you pass that mouth-watering dessert case, tighten your muscles. A new study in the Journal of Consumer Research says firming muscles can shore up self-control.
Oct 18, 2010
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A new study in the Journal of Consumer Research shows that women are better than men at figuring out unusual products when they're among competing items.
Jan 18, 2011
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A new study in the Journal of Consumer Research reveals a strange facet of consumer behavior: people behave differently when they encounter companies' brands than they do when they encounter their slogans.
Sep 20, 2010
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It's much easier for consumers to justify continued support of a celebrity or politician disgraced by scandal when they separate moral judgments about a public figure from assessments of their professional performance, according ...
Oct 22, 2012
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(HealthDay)—They say money can't buy happiness, and a new study suggests that's true for even the most materialistic.
Jan 25, 2013
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A study published online in the Journal of Consumer Research finds that people can differ widely on the level of detail makes them feel they understand something. In experiments, the very same explanations that some subjec ...
Sep 18, 2012
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Consumers respond more favorably to advertising when the placement of product images is consistent with the way they visualize time, according to a new study in the Journal of Consumer Research.
Mar 05, 2013
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Consumers nurture romantic ideas of nature by engaging in practices that are often harmful to the environment, according to a new study in the Journal of Consumer Research. Could eco-friendly products provide a solution?
Sep 11, 2012
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