75 per cent of Londoners feel that adverts should reflect the diversity of the city's population, yet fewer than one in four thinks adverts are culturally diverse, according to new research from the UCL Institute of Education.
A choice between home and work – how gender inequalities at work mean women can rarely 'have it all'
A 'boys club' culture and a lack of flexibility for working mothers are two of the reasons for a gender imbalance in the highest ranking positions in the City of London advertising industry—according to new research.
Washington Attorney General Bob Ferguson on Monday sued Google and Facebook, saying the companies failed to maintain information about political advertising as required by state law.
While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume.
Scientists at UCLA and Washington State University are seeing America's polarization play out at the family dinner table, with Thanksgiving visits that were 30 to 50 minutes shorter after the presidential election of 2016.
The Montreal daily La Presse, after ending its 134 year-old print edition and going digital, said on Tuesday it will become a non-profit entity reliant on donations and government support.
In the wake of Facebook's massive breach of personal data of 87 million users, CEO Mark Zuckerberg answered questions from US politicians over two days of congressional hearings. These questions mostly focussed on the tight ...
If you want to tailor a Facebook ad to a single user out of its universe of 2.2 billion, you could.
One common assumption in digital marketing is that individuals who are mindful of what's trending on social media, and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded ...
Do you prefer organic food? Did you study in Mexico? Do you like red shoes? Such bits of information about Facebook users may seem insignificant in isolation but, once harvested on a grand scale, make the internet giant ...