A Purdue University doctoral candidate is developing an advertisement and audience analysis system that will enable advertisers to track specific commercials' outreach and audience ratings by analyzing short video clips and ...
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.
Online shopping platforms have changed the way we shop for everything from household items to holiday gifts. These firms – think Amazon, eBay or Etsy – provide a market space for buyers and sellers, and are the growth ...
Web users are being drawn into a relationship with the internet that resembles gambling addicts using slot machines, the head of non-profit tech company Mozilla said Thursday.
The New York Times said Thursday that digital subscriptions topped three million in the past quarter, keeping the prestigious daily profitable in a difficult environment for the news media.
"Do white people dominate the outdoors?" David Labistour, CEO of Mountain Equipment Co-op (MEC), asked. As Canada's iconic retailer of clothing and equipment for the outdoors, what MEC says matters.
Google parent Alphabet said Thursday its third-quarter profit rose 36 percent to $9.2 billion, fueled by gains in digital advertising delivered online and on smartphones.
There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on Election Day?
Amazon.com's advertising business is likely to more than double its sales in the U.S. this year, a market researcher said Wednesday, which would place the company behind only Google and Facebook.
A senior Republican senator on Thursday urged US regulators to reopen an antitrust investigation into Google, citing "important developments" since the review was closed in 2013.