Do you prefer organic food? Did you study in Mexico? Do you like red shoes? Such bits of information about Facebook users may seem insignificant in isolation but, once harvested on a grand scale, make the internet giant ...
The online advertising business, led by companies like Google or Facebook, generated over $200 billion revenue in 2017, with an interanual growth over 15 percent. This online advertising explosion is raising serious data ...
Rihanna on Thursday denounced Snapchat after an advertisement made light of her beating by fellow pop star Chris Brown, sending the company's share prices tumbling.
Dozens of European media, telecom and internet firms criticised Wednesday the EU's new online privacy rules, saying they will effectively hand US tech giants even greater power over user data.
A judge gave the green light Thursday to a Minnesota company that wants to put advertising in vehicles driven for companies like Uber and Lyft in New York City.
Google has begun a new effort to block annoying ads on its Chrome browser, as part of an initiative aimed at improving the online advertising ecosystem that provides the bulk of its revenues.
The publisher of Britain's left-wing Daily Mirror newspaper struck a £126.7 million deal on Friday to buy a series of titles including the right-wing Daily Express in a bid to stem a decline in advertising revenues and sales.
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off.
Facebook is violating a Seattle law that requires the company to reveal who pays for political advertising on its influential social media platform, the city's elections watchdog said Monday.
The Super Bowl, coming Feb. 4, has been an advertising showcase for decades now. But advertising professor Mike Yao, who studies digital media, says changes in technology and viewing habits are also changing the game for ...