The head of Australia's competition watchdog warned Monday that tough new regulation of tech giants like Google and Facebook was needed to protect the future of independent journalism.
The New York Times moved into the profit column in the fourth quarter, helped by gains in digital advertising and the biggest increase in online subscribers since the months after the 2016 US election.
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment of consumers.
How familiar are you with native advertising? Do you think you can recognize which online content is news and which is a paid promotion? Chances are you've been fooled—more than once.
Facebook said Wednesday that quarterly profit climbed to an all-time record $6.9 billion as it boosted its global user base despite scandals that have dented the leading social network's image.
While millions of dollars are spent every day on digital advertising, no research has found these ads actually work—until now.
All day every day, throughout the United States, people push buttons – on coffee makers, TV remote controls and even social media posts they "like." For more than seven years, I've been trying to understand why, looking ...
A Purdue University doctoral candidate is developing an advertisement and audience analysis system that will enable advertisers to track specific commercials' outreach and audience ratings by analyzing short video clips and ...
Consumers make assumptions based on the language used by a brand or advertiser, and politeness does matter, say researchers at the University of Oregon and University of Washington.