Is honey as sweet by another name?

Can direct advertising work for leading brands in an emerging market such as India. The question is answered with respect to the marketing of honey in the International Journal of Comparative Management.

The commercial consequences of collective layoffs

Researchers from Erasmus University Rotterdam and IESE Business School published a new paper in the Journal of Marketing that empirically demonstrates the effects of collective layoff announcements on sales, advertising effectiveness, ...

Media bias with corporate social irresponsibility events

Researchers from Tilburg University in the Netherlands and the University of Cologne in Germany published a new paper in the Journal of Marketing that explains which factors influence media coverage of CSI events.

Downplaying product greenness could increase sales

New research suggests that companies looking to promote their latest environmentally friendly product should downplay its green credentials if they want consumers to buy it.

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