Related topics: consumers · market · products · advertising · perception

Green marketers should take cue from ten commandments

Companies offering "green" products and services can improve sales by making simple shifts in marketing language, new research from The University of Texas at Austin and the University of South Carolina has demonstrated.

Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.

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