Related topics: consumers · market · products · advertising · perception

When times are tough, parents favor daughters over sons

In tough economic times, parents financially favor daughters over sons, according to researchers at the Carlson School of Management and Rutgers Business School. Their study, forthcoming in the Journal of Consumer Research, ...

How are ordinary consumers transforming the fashion business?

One of the most important shifts of the 21st century is the ability of consumers to participate in markets they love such as music and fashion. A new study in the Journal of Consumer Research reveals how ordinary consumers ...

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Journal of Consumer Research

The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Published by the University of Chicago Press, JCR features empirical, theoretical, and methodological articles spanning the fields of psychology, marketing, sociology, economics, and anthropology.

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