Google has begun a new effort to block annoying ads on its Chrome browser, as part of an initiative aimed at improving the online advertising ecosystem that provides the bulk of its revenues.
Before you dish out money to bid for a top-ranked ad position on a search engine, you may want to pause and make sure it's actually going to pay off.
The Super Bowl, coming Feb. 4, has been an advertising showcase for decades now. But advertising professor Mike Yao, who studies digital media, says changes in technology and viewing habits are also changing the game for ...
The publisher of Britain's left-wing Daily Mirror newspaper struck a £126.7 million deal on Friday to buy a series of titles including the right-wing Daily Express in a bid to stem a decline in advertising revenues and sales.
Facebook is violating a Seattle law that requires the company to reveal who pays for political advertising on its influential social media platform, the city's elections watchdog said Monday.