How anxiety—and hope—can drive new product adoption

Researchers from University of New South Wales, University of Southern California, and Imperial College London published a new paper in the Journal of Marketing that analyzes how varying levels of hope and anxiety about outcomes ...

Make the best of bad reviews by leveraging consumer empathy

Researchers from Nanyang Technical University, University of Washington, and University of British Columbia published a new paper in the Journal of Marketing that examines "unfair" negative reviews and demonstrates that they ...

How animation speed affects consumers' perception of product size

Researchers from University of Hong Kong, Yonsei University, and Chinese University of Hong Kong published a new paper in the Journal of Marketing that examines the relationship between animated movement speed in video ads ...

Is less more? How consumers view sustainability claims

Researchers from City University of Hong Kong, Hong Kong Baptist University, and The Chinese University of Hong Kong published a new paper in the Journal of Marketing that offers consumer insights to guide marketing teams' ...

Seafood products made from cells should be labeled cell-based

Companies seeking to commercialize seafood products made from the cells of fish or shellfish should use the term "cell-based" on product labels, according to a Rutgers study—the first of its kind—in the Journal of Food ...

Biobased chemicals take center stage

Usually, when oil prices fall, biobased chemical firms struggle. But these days, alternatives to petroleum-based products are undergoing a renaissance. Consumers are increasingly eco-conscious, leading companies to partner ...

page 1 from 100

Consumer

Consumer is a broad label that refers to any individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.

This text uses material from Wikipedia, licensed under CC BY-SA