Stars vs. numbers: How consumers perceive online rating formats
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Mathematically speaking, scoring 3.5 out of 5 is the same as receiving three and a half stars on a five-star scale. But visually speaking, the numbers don't add up.
Social Sciences
15 hours ago
0
26
Research in the Global Strategy Journal has bad news for companies struggling with corruption, discrimination, or sweatshops in their supply chain: corporate misconduct demonstrably hurts international sales. Consumers and ...
Economics & Business
Apr 16, 2024
0
0
Colleen Harmeling, a Florida State University College of Business researcher, points to photo filters, overly edited photos and other distortions of user-generated content as impediments to consumer trust. In turn, they are ...
Economics & Business
Apr 15, 2024
0
39
Many consumers who shop online prefer to return items to brick-and-mortar stores rather than mail them back. In a new study, researchers assessed a new practice called return partnership, in which online retailers partner ...
Economics & Business
Apr 12, 2024
0
1
Consumer is a broad label that refers to any individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.
This text uses material from Wikipedia, licensed under CC BY-SA