Sharp unveils TV positioned between HD and 4K

Jan 06, 2014 by Ryan Nakashima

Japanese electronics maker Sharp is bridging the gap between expensive 4K TVs and HD versions with an in-between solution that's also priced in the middle.

Its new Quattron+ technology doubles the vertical resolution of a high-definition set by chopping the existing pixels in half. Meanwhile, it uses a to double the horizontal resolution for everything but certain parts of an image.

According to Sharp, that gives its Quattron+ televisions 16 million subpixels, versus 8 million for its Quattron line and 6 million for HD. It's a middle ground before stepping up to a 4K TV, also known as "ultra HD," which has 24 million subpixels.

Quattron+ TVs can receive 4K signals. A 70-inch model is expected to retail for about $3,200.

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