A recipe for friendship: Similar food

How do you build rapport with a new employer or someone on a first date? It turns out that there may be a simple strategy that's often overlooked: eat the same food as your companion.

Boost fundraising with something simple: Sandpaper

Not getting enough charitable donations? Try having people to touch sandpaper before you ask for money. A new study shows that touching rough surfaces triggers the emotion of empathy, which motivates people to donate to non-profit ...

Cold temperatures linked to high status

For decades, luxury retailers around the world have conveyed the message that cold temperatures are a sign of status with descriptions like "icy steel Swiss watches," "cool silk scarves" and "icy bling." But researchers have ...

Who's judging you based on brand choices?

While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.

When a brand is like a secret lover

Have you ever worried that people would judge you for buying a certain brand or frequenting a certain store, and tried to keep this information secret?

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