Plant-based eating and veganism have been around for decades, but more people are choosing plant-based diets than ever before. Plant-based eating means eating more fruits, vegetables, nuts, grains and beans while eating less ...
Social Sciences
Aug 17, 2023
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8
People will often sacrifice a better experience and opt for one that's less enjoyable if it means they can do it alongside a loved one—whether that's a romantic partner, close friend or relative. That's the main finding ...
Social Sciences
May 28, 2023
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8
Researchers from The Wharton School of the University of Pennsylvania and the Owen Graduate School of Management at Vanderbilt University have published a new paper in the Journal of Consumer Psychology that offers fresh ...
Social Sciences
Sep 10, 2022
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6
People post 500 million tweets and 4 billion pieces of content on Facebook a day. What makes them do it?
Social Sciences
Jul 23, 2021
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5
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies' social impact initiatives. The key lesson for companies? Don't wait.
Social Sciences
Jun 7, 2021
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4
Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced ...
Social Sciences
Nov 17, 2022
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12
In the coming months, the pressure to find gifts for loved ones, co-workers and other acquaintances will mount for many people as the holidays approach, and these purchases can add up quickly. Last year, U.S. adults projected ...
Economics & Business
Oct 30, 2019
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16
(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Economics & Business
Sep 24, 2013
1
0
Have you ever wondered how to get your customers to write more positive reviews? Wait a while before you ask for feedback about a service or product.
Economics & Business
May 11, 2016
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8
Facebook has more than 1.23 billion active users worldwide, with over 50 per cent of all users logging on to it on any given day. Most of Facebook's revenue comes from advertising and the company is looking at ways to make ...
Social Sciences
Jun 27, 2014
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