The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers' thoughts, feelings, decisions, and behaviors.
Actually, sometimes consumers don't want to talk to a real person when they're shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all.
Social Sciences
10 hours ago
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