When it comes to video game advertising, marketers may be better off owning the game rather than advertising in the game, but a team of researchers say there are still other opportunities to effectively place ads in this ...
Facebook is apologizing to advertisers for what it calls an error that overstated the average length of time users watched videos on the site.
A new Twitter app is coming to Xbox One, Apple TV and Amazon Fire TV, where viewers will be able to watch NFL games on Thursday nights.
In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore.
Facebook shares rocketed to an all-time high Thursday as investors welcomed solid earnings for the social networking giant, which has seen big gains in advertising and better connections in mobile and video.
Verizon is launching a mobile video service this summer that would show sports, concerts and other types of content.
Television isn't the only way commercials will get airtime this year.
Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.
Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail.
If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook—your profile information, status updates, likes and interests.