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The economics behind Uber's new pricing model

Uber is changing the way it calculates fares, moving to a system that charges what customers are "willing to pay", based on factors like whether you are travelling to a wealthy suburb. But while this change has been met with ...

dateMay 25, 2017 in Business
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Are emotions and eating a marketer's dream?

Both research and popular media tell us that emotions and eating are intrinsically related. How many times have we seen a character in a TV show reaching for the ice-cream tub when feeling particularly down or after a breakup?

dateAug 19, 2014 in Social Sciences
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