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News tagged with journal of marketing research

Stars vs. numbers: How consumers perceive online rating formats

Apr 18, 2024

Investment in the future: Making influencers affordable

Oct 12, 2023

How do consumers make online shopping choices? The mouse may hold the answer

Sep 15, 2023

Better or different? How brand differentiation affects pay and profits

Aug 23, 2023

Social media marketing shown to be most effective when it prompts consumers to start posting

Jul 31, 2023

Consumers tend to overuse shared products, such as hand sanitizer, study finds

Jun 29, 2023

Trouble cleaning out your closet? Why product 'purgatories' can help clear clutter

May 22, 2023

The effects of content ephemerality on information processing

Jan 18, 2023

Why New Year's resolutions fail, even though people know how they can succeed

Dec 15, 2022

Made by women: Why women buy from women and men buy from women and men

Nov 17, 2022
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