Selling voyeurism: How companies create value from the taboo

What do reality television, slum tourism, erotic webcam and mixed-martial arts have in common? They all rely on voyeurism to entertain their audiences. Voyeurism provides a glimpse into the private life of another person ...

What consumers mean when they say your products are authentic

Researchers from University of Southern California, Bocconi University, and Vrije Universitei Amsterdam published a new paper in the Journal of Marketing that explains the six types of judgements consumers make when determining ...

New rapid test detects quality and authenticity of olive oil

Extra virgin olive oil is extracted from cold-pressed, high-quality olives and is one of the most popular foods in Europe. However, inferior counterfeits are coming onto the market in increasing number. A research team led ...

Preventing 2020 campaign cyberattacks won't be easy or cheap

While candidates were focused on campaigning in 2016, Russians were carrying out a devastating cyber operation that changed the landscape of American politics, with aftershocks continuing well into Donald Trump's presidency.

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Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.

Authenticity or Authentic may refer to:

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