Celebrity endorsements not always a good bet, study shows

(Phys.org) -- Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according ...

A 3,400-year-old city emerges from the Tigris River

A team of German and Kurdish archaeologists have uncovered a 3,400-year-old Mittani Empire-era city once located on the Tigris River. The settlement emerged from the waters of the Mosul reservoir early this year as water ...

New study finds people alter their appearance to suit their names

A new study has found that people tend to alter their appearance to suit their names. The researchers sought to determine whether parents choose a baby name based on what seems fitting for the baby's appearance, or if individuals' ...

Mathematicians solve age-old spaghetti mystery

If you happen to have a box of spaghetti in your pantry, try this experiment: Pull out a single spaghetti stick and hold it at both ends. Now bend it until it breaks. How many fragments did you make? If the answer is three ...

page 1 from 40