A study of digital advertising in the International Journal of Business and Systems Research suggests that memorable visuals are more likely to encourage consumers to buy than campaigns that rely primarily on emotional impact. ...
Social Sciences
42 minutes ago
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A lot of high school students load up on Advanced Placement courses to strengthen their college applications. But for many California students classified as English learners, access to even the basic college-preparatory courses ...
Social Sciences
4 hours ago
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Bigamy has been a rare crime during the past 400 years—and offenders have been harshly punished. It seems likely that no more than 30,000 individuals have ever been tried for bigamy in England and Wales during this period. ...
Social Sciences
6 hours ago
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The brain is the machine that perceives, analyzes, sorts, stores and prioritizes our memories. However, not all experiences and perceptions are stored in the same way, and not everything is remembered equally, especially ...
Social Sciences
8 hours ago
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The 2026 World Cup has been a real moneymaker for FIFA. Revenue from TV broadcasting rights, ticket sales and other commercial sources is projected to amount to nearly $11 billion, which would make it the most financially ...
Social Sciences
8 hours ago
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Gender pay gaps in academia are well documented. The harder question is why they persist. A new study published in the Proceedings of the National Academy of Sciences tested several leading answers to that question.
Social Sciences
9 hours ago
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In a world where trust in institutions is generally declining, trust in science remains relatively high. Yet belief in scientific conspiracy theories, such as hushed-up effects of vaccines or airplane "chemtrails," is also ...
Social Sciences
9 hours ago
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People pronounce the word "Appalachia" differently, and much of that contrast depends on where they live. But no matter how you say it, a Virginia Tech project shows that no one way trumps all. The differences are rooted ...
Social Sciences
9 hours ago
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People are naturally attracted to excitement. According to new Virginia Tech research, the same is true on social media, where feeds are overrun with international travel, skydiving and other experiences that may seem out ...
Social Sciences
10 hours ago
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McGill researchers have found that dangerous crowd conditions leading to surges and stampedes may not emerge suddenly but instead develop gradually, as repeated physical contact and pushing accumulate and become synchronized ...
Mathematics
10 hours ago
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