Statistical test helps judge the value of personalization

From precision medicine to personalized job training, customizing interventions for individuals is often assumed to produce better outcomes than a one-size-fits-all approach. But personalization also comes with costs: it ...

Building better prediction models for consumer choices

As consumers, we are constantly making choices about things like what to eat at a restaurant, what clothing to buy at a store and the type of car we'd like to purchase, and so much more. Savvy producers of such goods look ...

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