Between 40% and 80% of purchases are impulse buys. Marketers often get blamed for this, but while marketing tactics may be cynical, manipulative, and even deceptive, shoppers are generally wise to their ways.
Social Sciences
Dec 18, 2018
1
4
Magnetic field sensors can enhance applications that require efficient electric energy management. Improving magnetic field sensors below the picoTesla range could enable a technique to measure brain activity at room temperature ...
Condensed Matter
Dec 18, 2018
0
20
ICP Forests is a European-wide network of forest sites to study the effects of air pollutants on forests. Scientists have been measuring ozone concentrations since 2000 on 233 research sites in 18 countries and have observed ...
Environment
Dec 18, 2018
0
4
In microelectronic devices, the bandgap is a major factor determining the electrical conductivity of the underlying materials. Substances with large bandgaps are generally insulators that do not conduct electricity well, ...
Condensed Matter
Dec 18, 2018
0
105
Maritime shipping transports 90 percent of the goods traded around the world by volume. Moving large amounts of goods such as oil, computers, blue jeans and wheat across oceans drives the global economy, making it cheaper ...
Environment
Dec 18, 2018
1
19
Parents have experienced how newborns grab their finger and hold tight. This almost instantaneous response is one of the sweetest involuntary movements that babies exhibit. The newborn's nerves sense a touch, process the ...
Computer Sciences
Dec 18, 2018
0
5
Smart charging electric cars with a dynamic price mechanism may play an important part to help keep the power grid from overloading. For her PDEng at Twente University, Marieke van Amstel from ElaadNL and Enexis Netbeheer ...
Energy & Green Tech
Dec 18, 2018
0
11
A closer look at small earthquakes that took place at the Oroville Dam in California's Sierra Nevada foothills in February 2017—near the time when the dam's spillway failed—suggest that the seismic activity was related ...
Earth Sciences
Dec 18, 2018
0
16
The Vikings invaded England in the 9th and 10th centuries. They plundered, raped and burned towns to the ground. Or at least, this is the story we know from school and popular culture.
Archaeology
Dec 18, 2018
5
173
The chairman of Huawei challenged the United States and other governments to provide evidence for claims the Chinese tech giant is a security risk as the company launched a public relations effort Tuesday to defuse fears ...
Security
Dec 18, 2018
6
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