When consumers would prefer a chatbot over a person

Actually, sometimes consumers don't want to talk to a real person when they're shopping online, a new study suggests. In fact, what they really want is a chatbot that makes it clear that it is not human at all.

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Consumer

Consumer is a broad label that refers to any individuals or households that use goods and services generated within the economy. The concept of a consumer is used in different contexts, so that the usage and significance of the term may vary.

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