A study published in the International Journal of Business Competition and Growth has drawn insights from 621 survey samples to help improve our understanding of what elements of viral videos affect consumer behavior and ...
Social Sciences
Jan 8, 2024
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5
Understanding the dynamics of online brand advocacy is increasingly important in today's digital landscape, particularly for businesses targeting Generation Z (Gen Z) consumers. A study in the International Journal of Internet ...
Social Sciences
Feb 23, 2024
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1
Researchers from Nanjing University, National Sun Yat-sen University, and Northwestern University published a new paper in the Journal of Marketing that shows that the spatial distance between products and consumers can affect ...
Economics & Business
Apr 23, 2021
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4
The average American invests US$120,000 throughout their lifetime in pursuit of love, spending significant money on romantic dinners, movie outings and thoughtful gifts, not to mention personal grooming and cosmetic products.
Social Sciences
Sep 7, 2023
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1
Are you a big fan of Apple or Nike, or a hater of McDonald's? A new study from the W. P. Carey School of Business at Arizona State University shows love-it or hate-it brands probably won't perform exceptionally well in the ...
Economics & Business
Apr 17, 2014
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0
(PhysOrg.com) -- From CNN to Ashton Kutcher everyone is tweeting. In ads, many companies now display the logo of an animated blue bird holding a sign that says "follow me."
Internet
Sep 10, 2009
1
0
Verizon's online unit Oath—which includes the AOL and recently acquired Yahoo brands—is cutting several hundred jobs as part of a reorganization, a source familiar with the move said Thursday.
Business
Nov 16, 2017
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2
Many consumers have found a way to cope with the knowledge that products they like have been made unethically: They simply forget they ever knew it.
Economics & Business
Jan 9, 2018
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7
BMW, which has been losing ground in the US luxury market to Mercedes, is hoping to turn the tide with a spate of new SUV offerings.
Business
Jan 15, 2018
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17
Amazon Prime Day, when the e-commerce giant offers a Black Friday-like sale in the middle of summer, will take place on July 15 and 16, the company says.
Business
Jun 25, 2019
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1
