Compact logos can encourage favorable brand evaluations by signaling product safety, according to a new study by researchers at Boston College's Carroll School of Management and Indian Institute of Management Udaipur, who ...
Economics & Business
Apr 6, 2021
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Researchers from Duke University and University of Wisconsin—lwaukee published a new paper in the Journal of Marketing that explores what happens when brands communicate positively toward their competitors.
Social Sciences
Nov 18, 2021
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6
Today's consumers are more attuned to brands' values and willing to pay a premium to support companies that share their values, according to new research from the Bauer Leadership Center at Washington University in St. Louis ...
Social Sciences
Aug 9, 2021
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3
News organisations get the most engaged readers by working on their own to build brand loyalty, not through referrals from social media or search engines, a study showed Monday.
Internet
Mar 10, 2014
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(Phys.org) -- Millennials rarely visit brand pages on Facebook even after they become their “fan.”
Economics & Business
Apr 24, 2012
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Not all brand–consumer relationships are created equal.
Social Sciences
Jul 10, 2012
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French carmarker PSA Peugeot Citroen said Tuesday its acquisition of the Opel and Vauxhall brands last year helped drive sales up more than 42 percent in the first quarter.
Business
Apr 24, 2018
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8
Researchers from Vrije Universiteit Amsterdam published a new article that examines the impact of owned social media on customer engagement and sales.
Economics & Business
Oct 5, 2022
0
27
Why do brands such as Manchester United and Apple capture hearts and minds? When consumers feel a strong emotional attachment to a brand, there is seemingly nothing we would not do–from paying more for it to defending it ...
Social Sciences
May 9, 2013
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0
A court has ruled that Apple can use the trademark iPhone in Brazil, ending the exclusive rights Brazilian firm Gradiente had been given by INPI, the Latin American nation's intellectual property office.
Business
Sep 25, 2013
0
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