New research shows that consumers judge 'activist brands' based on how morally competent they are perceived to be when challenging free speech.
Social Sciences
Mar 25, 2021
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Do we buy things because of their attributes, their price, or out of brand loyalty? This was one of the questions asked by researchers from the University of Seville (US), who studied families' behaviour in putting together ...
Economics & Business
May 17, 2011
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Consumers are willing to spend thousands of dollars for luxury brand watches such as Rolex and Cartier because they are synonymous with high quality. But does this mean that inexpensive watches made by low-cost rivals must ...
Social Sciences
Sep 16, 2014
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Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms and 44% buy things based on influencers' recommendations.
Social Sciences
Sep 5, 2023
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Zachary Zhong had heard his grandparents' stories about the Japanese invasion in 1944 of neighboring counties in his hometown in China. As the Japanese army continued their advance, civilians were killed and injured, while ...
Social Sciences
May 18, 2023
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The effect of different cultural characteristics can affect the relationships consumers using social media have with different brands, according to research published in the International Journal of Electronic Marketing and ...
Social Sciences
Oct 26, 2023
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Google announced that it will let users of its online social network have verified accounts with names or brands in a manner similar to that offered at Facebook and Twitter.
Internet
Aug 14, 2012
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Even gift cards aren't immune from America's sharp political divisions.
Social Sciences
Jun 27, 2022
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US retail giant Amazon has moved past hi-tech titans Apple and Google to become the world's most valuable brand, a key survey showed Tuesday.
Business
Jun 11, 2019
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6
Researchers from Hong Kong University of Science and Technology and University of Maryland at College Park published a new paper in the Journal of Marketing that examines product-markets from the perspective of consumers' ...
Economics & Business
Sep 9, 2021
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