Using data from pre- and post-hurricane purchasing of consumer-packaged goods (CPG), new research has found that while consumers may switch brands in the lead-up to a natural disaster, they will likely switch back to their ...
Social Sciences
Sep 13, 2023
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5
Consumers are rarely far from their phones, which makes it easy for them to share their experiences on platforms like Facebook, Twitter and Yelp. Online reviews don't always yield replies from corporate social media teams, ...
Economics & Business
Feb 23, 2018
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3
(AP) -- Gourmet may be dead as a magazine, but the brand lives on.
Software
Jun 22, 2010
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It's a case where the investment greatly outweighs the risk.
Economics & Business
Jul 24, 2020
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3
Walmart says it's buying San Francisco-based ad tech startup Polymorph Labs as it looks to better compete with online rival juggernaut Amazon in targeting shoppers online.
Business
Apr 11, 2019
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6
It might not seem like a big deal if you like Coke while your partner likes Pepsi—but new research suggests preferring different brands can affect our happiness in relationships more than shared interests or personality ...
Social Sciences
Aug 14, 2017
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3
A supermarket starts stocking hot-cross buns straight after Christmas. A cling-wrap brand shifts its serrated cutter bar from the base of the box to inside the lid. The maker of M&M's chocolates changes its marketing. Each ...
Social Sciences
Apr 12, 2022
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9
Luxury brands represent an important part of the global economy, albeit one that is generally accessible only to a small proportion of the world population. Research into the world of digital retailing in this realm has always ...
Economics & Business
Apr 14, 2022
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2
French auto giant PSA, which produces the Citroen and Peugeot brands, said Tuesday it had boosted its profit outlook after recording a "historic year" in 2018 despite the car industry facing "strong headwinds".
Automotive
Feb 26, 2019
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5
British fishermen have decided to rename two of their biggest exports as they turn to local markets to overcome some Brexit-related difficulties with shipping products abroad. What used to be known as the megrim sole and ...
Social Sciences
Feb 17, 2021
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