A common trope in marketing and advertising is to use sex appeal in its many guises to imply that a product or service has some association with sexual pleasure. Research in the Journal for International Business and Entrepreneurship ...
Social Sciences
Oct 12, 2022
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2
The I ♥ NY logo was launched in the 1970s when New York City was at its grittiest and most dangerous. Since then graphic designer Milton Glaser's creation has been emblazoned on every kind of souvenir imaginable, not to ...
Social Sciences
Mar 30, 2023
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1
New research in Marketing Science has found that companies and brands that have aligned themselves with Black Lives Matter (BLM) suffered a negative impact at the hands of consumers.
Social Sciences
Mar 5, 2024
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1
Super Bowl XLVI drew hundreds of millions of viewers in the U.S. and around the world, so it’s no surprise that advertisers doled out some $3.5 million per 30-second spot to showcase their goods and services. Northeastern ...
Economics & Business
Feb 7, 2012
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0
Coolness helps sell everything from fashion and music to electronics and cigarettes. According to a new study in the Journal of Consumer Research, people and brands become cool by understanding what is considered normal, ...
Social Sciences
May 21, 2014
1
0
Researchers from University of Oregon and Zayed University (UAE) published a new paper in the Journal of Marketing, which finds that sports fans exhibit more favorable attitudes towards sponsors who adopt the team colors, ...
Economics & Business
May 28, 2019
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4
What do you hate shopping for? Toothpaste? Diaper rash cream? Sunscreen? The guys who founded Harry's shaving club spend a lot time thinking about this question.
Business
Sep 26, 2018
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6
Luxury brands and corporate social responsibility initiatives make for unlikely bedfellows—the former with their self-enhancement values, the latter with its ethos of self-transcendence.
Economics & Business
Jan 13, 2020
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2
Researchers from Georgia Institute of Technology, George Mason University, and University of North Carolina—Chapel Hill published a new paper in the Journal of Marketing that examines how six brand attributes affect how ...
Economics & Business
Sep 14, 2022
0
16
A study published in the International Journal of Indian Culture and Business Management has provided new insights into the influence of cultural values and ethnic identity on consumer attitudes towards global brands in India. ...
Social Sciences
Feb 28, 2024
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