(PhysOrg.com) -- Brand names in online search engine advertising campaigns can attract more attention and encourage more sales than campaigns that use generic terms, according to Penn State researchers.
Social Sciences
Oct 3, 2011
0
0
The founder of Alibaba Group defended its stance against counterfeit goods and expressed regret Tuesday that the owner of luxury brands Gucci and Yves Saint Laurent has sued the e-commerce giant.
Business
May 19, 2015
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37
German carmaker Opel on Thursday said it would return to Russia after a more than three-year absence as new French owner PSA branches out in a bid to reduce the group's reliance on the European market.
Automotive
Mar 14, 2019
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9
Researchers from University of Wisconsin-Madison and Bucknell University published a new paper in the Journal of Marketing that derives new insights for managing brand authenticity that diverges from conventional conceptualizations ...
Economics & Business
Apr 7, 2022
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3
When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia's Sauder School of Business.
Social Sciences
Apr 29, 2014
1
0
New research co-written by a University of Illinois expert in consumer behavior and global marketing explores why certain segments of consumers prefer national or global brands over their less-pricey private-label equivalents, ...
Economics & Business
Dec 16, 2019
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2
Gibson, maker of iconic guitars for the likes of John Lennon, Elvis Presley and BB King, filed for bankruptcy protection on Tuesday after facing mounting debt and other financial challenges.
Business
May 1, 2018
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22
The UK's Modern Slavery Act 2015 and anti-slavery commitments by major firms are having little impact on working conditions in the supply chain, and could even push exploitation into even more unregulated markets, according ...
Social Sciences
Jun 12, 2019
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1
Researchers from University of Calgary, University of Montana, HEC Paris, and University of Cincinnati published a new paper in the Journal of Marketing that explores the linguistic aspects of a name that can influence brand ...
Economics & Business
Feb 17, 2021
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5
High-profile and popular influencers on TikTok should rethink their approach to brand-sponsored campaigns since followers better engage and trust the authenticity of smaller creators over super influencers when it comes to ...
Social Sciences
Aug 22, 2024
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2
