Intel flirts with exascale leap in supercomputing

(Phys.org) -- If exascale range is the next destination post in high-performance computing then Intel has a safe ticket to ride. Intel says its new Xeon Phi line of chips is an early stepping stone toward exascale. Intel ...

What do Google search queries reveal about brand attitudes?

It has been widely thought that brand search volume—the counts of queries that a search engine receives from users that include specific brand names, like "iPhone"—can predict sales for that brand. Google makes this information ...

Study says logos make a group seem 'real'

Organizations have logos, sports teams have mascots, countries have flags and national anthems. In marketing plans and political campaigns, a good logo is considered an essential tool for building brand identity.

Google Glass app lets Tesla owners check on cars from afar

If Telsa Motors Inc. Chief Executive Elon Musk was at all concerned about the automaker's status as the technological leader in electric cars, a new app designed for Google Glass just might cement the luxury brand's status.

Does everyone think someone else should drive a green car?

The green car market is only inching along in the United States, hampered by high comparative costs and limited ranges on pure electric vehicles, but automakers remain confident their time will come.

Analyst: Apple could pay for Brazil iPhone brand

Apple Inc. likely will have to pay a Brazilian company for the right to use the iPhone brand in Latin America's biggest country, a Brazilian telecommunications analyst said Thursday.

Brazil company sells cellphones with iPhone name (Update)

It's not your Apple's iPhone. A Brazilian company has begun selling smartphones in Brazil with the iPhone brand after winning the legal right to use the name in Latin America's biggest country. Adding insult to Apple Inc.'s ...

page 1 from 23

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."

A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.

In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.

A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.

This text uses material from Wikipedia, licensed under CC BY-SA