Whether they're beefing on billboards or sparring on social media, big brands are known for taking jabs at their competitors (see the famous "Get a Mac" ads or "the chicken sandwich wars").
Economics & Business
Sep 30, 2021
0
37
New flavors, scents, or formulations—we see them every day on the supermarket shelf. Despite line extensions being among the most common strategies to build a brand, they're expensive, risky, and come with an average fail ...
Economics & Business
Nov 16, 2023
0
1
Google-owned YouTube on Tuesday announced it has bought FameBit, a marketplace where video makers can connect with brands interested in sponsoring their creations.
Internet
Oct 12, 2016
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0
Jeep executive Mike Manley will be the new CEO of Fiat Chrysler Automobiles after longtime leader Sergio Marchionne's health suddenly deteriorated following recent surgery.
Business
Jul 22, 2018
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9
Big name brands in the United States and Western Europe face a serious and growing threat from successful store brands. A new study in the Journal of International Marketing explains why store brands have taken some countries ...
Social Sciences
Feb 25, 2015
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7
US search engine Google has overtaken rival technology titan Apple as the world's top brand in terms of value, global market research agency Millward Brown said Wednesday.
Business
May 21, 2014
5
0
Bicultural consumers such as Asian Americans or Hispanic Americans are the fastest growing demographic in the U.S., and one of the challenges marketers face is how to build brands that resonate with consumers who have assimilated ...
Economics & Business
Dec 1, 2021
0
19
UO professor Bettina Cornwell doesn't really care for potato chips, but she found herself considering a bag while traveling alone in France and feeling a bit lonely. She was thinking about how much she missed her family when ...
Social Sciences
Aug 17, 2017
0
32
Facebook-owned Instagram on Tuesday made a move into potentially lucrative e-commerce by adding an option to buy products shown off in posts by selected brands.
Internet
Mar 20, 2019
0
10
You are likely to identify with a brand that advertises alongside your personal information on a Facebook page (especially if you have high self-esteem), according to a new study in the Journal of Consumer Research. The same ...
Social Sciences
Dec 13, 2011
0
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