Related topics: consumers ยท journal of consumer research

Google loosens Europe ad trademark controls

Google shook up its lucrative online advertising service in Europe on Wednesday, saying it would allow sellers to register other companies' brand names as search "keywords" when shopping on the Internet.

Study examines how to get people to share a corporate post

A brand's communication through social media posts is all the more effective the more it is in line with the image and values the public associates with the brand. This is the subject of a recent article in the Journal of ...

When a brand is like a secret lover

Have you ever worried that people would judge you for buying a certain brand or frequenting a certain store, and tried to keep this information secret?

iPad dispute signals new era in trademark troubles

(AP) -- iPotato, isock, icouch, istove, i-you-name-it. An Internet search for "i" words from A to Z will turn up just about any combination you might think up, from all over the world, only a handful of them related to Apple ...

Legal battle over rights to Olympic founder's name

A Dutch branding company, a global sports organisation and the name of a French aristocrat who has been dead for 80 years might not seem like the ingredients for a high-stakes legal battle.

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