There’s been a lot of research into the economics of country “brands” and how they affect perceptions in the same way that the Apple or Coca-Cola labels influence consumers.
Economics & Business
Jul 9, 2012
1
0
For many people, the idea of purchasing a luxury product in a high-end boutique comes with the stigma of snobbery and rude salesclerks. But when they are rejected in real life, a new study in the Journal of Consumer Research ...
Social Sciences
Jun 25, 2014
0
0
BlackBerry-maker Research In Motion has been forced to change the name of its new operating system from BBX after the company lost a trademark ruling.
Business
Dec 7, 2011
0
0
Personalization is not a new phenomenon in marketing. It existed before the internet. In 1892, Sears, an American chain of department stores, was amongst the first companies to embrace the concept through direct marketing. ...
Economics & Business
Apr 8, 2022
0
28
Tech startup BrandBounty on Monday sought to enlist smartphone users around the world in a "crowd-sourced" battle against knock-off goods and pirated digital content.
Software
Sep 10, 2012
0
0
Researchers found that counterfeit dominance decreases Anglo-American, but not Asian, consumers' quality perception and purchase intention of authentic brands, according to a team of researchers.
Economics & Business
Jul 5, 2021
0
3
Private label brands (PLBs), like Costco's Kirkland or Walmart's Great Value, represent 17 per cent of total sales in the United States, growing by about 13 per cent annually. That's big business for retailers, and it could ...
Social Sciences
Apr 20, 2016
2
3
Great brands are built over the long haul, yet the macroeconomic cycle forces brand managers to continually re-adjust their strategy to changing short-term market conditions. In the current environment, for example, managers ...
Economics & Business
Dec 8, 2022
0
17
Companies should use existing brand names and add new, sub-brand names to maximize revenue when introducing new products to market, according to a new study from the University at Buffalo School of Management.
Economics & Business
May 7, 2014
0
0
If you feel particularly annoyed when Michelin raises the prices of their tires, blame the Michelin Man. According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human ...
Social Sciences
Jul 7, 2015
0
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