Volvo Cars' performance electric car brand, Polestar, unveiled a four-seat coupe in lightweight carbon fiber as its first model Tuesday, adding to competition in a market dominated until now by Tesla.
Energy & Green Tech
Oct 17, 2017
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3
At the start of the pandemic, consumers were bombarded with a new and hastily constructed form of advertising. In those "uncertain times," customers were promised, they could rely on their favorite brands for help.
Economics & Business
Dec 1, 2021
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7
Flinders University's Dr. Ashokkumar Manoharan collaborated with Associate Professor Christina Scott-Young (RMIT University, Melbourne), and Professor Anthony McDonnell (Cork University Business School, Ireland) to create ...
Economics & Business
Aug 22, 2023
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1
Researchers from Indiana University, Georgia Institute of Technology, and Texas A&M University published a new Journal of Marketing article that examines the effect of corporate social responsibility (CSR) on consumers' ...
Economics & Business
Oct 7, 2021
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4
Especially in times of economic crisis, companies frequently lay off employees. In the short term, this can reduce costs—but what consequences does this measure have for a company's brand? A new study by researchers from ...
Economics & Business
Oct 23, 2023
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23
There's a good reason those Budweiser Clydesdale commercials are viewer favorites—they ooze nostalgia.
Social Sciences
Oct 30, 2023
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1
(AP) -- Netflix's new double-feature is getting bad reviews on Wall Street.
Business
Sep 20, 2011
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0
Almost half of Australia's packaging waste is not being recovered for recycling, according to the first comprehensive study to track the fate of used packaging materials.
Environment
Feb 28, 2019
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7
Certain brands bring to mind particular cultures, and consumers react more positively to brand extensions when products match expectations about cultures, according to a new study in the Journal of Consumer Research. That's ...
Social Sciences
Sep 14, 2011
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0
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates ...
Economics & Business
Oct 12, 2023
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