Why buy when you can rent? From cars to high-end clothing, the short-term renting or sharing of consumer goods through "branded access offers" has become an increasingly popular alternative to the traditional ownership model. ...
Economics & Business
Apr 11, 2024
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17
Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For brands, the limited assortments ...
Economics & Business
Aug 15, 2017
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1
(AP) -- Messages from brands such as Walmart and Starbucks may soon be mixed in with your Facebook status updates and baby photos from friends and family.
Internet
Feb 29, 2012
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Researchers from Indiana University and Emory University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which reveals the impact of product placement ...
Economics & Business
Jun 3, 2019
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0
The expectations of some online communities can cause product endorsements by influencers to backfire, causing reputational damage to the individuals and the brands they represent, research from Lancaster University Management ...
Economics & Business
Jul 8, 2021
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3
A team of researchers from Nanyang Technological University, Singapore (NTU Singapore) studying how the acoustic and visual composition of advertisements impact perceptions, has found that consumers associate a higher frequency ...
Economics & Business
May 23, 2022
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13
US online retail giant Amazon said Tuesday it had asked New Delhi to consider relaxing a law that stops its Indian subsidiary from selling directly to customers.
Business
Feb 12, 2013
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0
BYD is known for electric cars but this year's flagship model is the S7, a gasoline-powered SUV. It comes with an interior air purifier, radar to help with backing and digital TV. An onboard hard drive can hold 1,000 films.
Business
May 7, 2013
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0
When it comes to a food safety crisis like an E.coli outbreak, little restaurant brands have an outsized influence.
Economics & Business
Oct 19, 2021
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38
How do Chinese consumers really feel about Western brands? We often hear that magazines and billboards influence Chinese consumers to imitate Western lifestyles. Meanwhile, Chinese "patriots" are thought to reject Western ...
Social Sciences
Apr 20, 2009
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