For young kids, YouTube beats Disney, Oreo
A new study has determined something most astute parents are already hip to: YouTube is the most-loved brand with their young kids.
Internet
Aug 30, 2016
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Page 20 - News tagged with brand
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ยท journal of consumer research
Luxury fashion brands accuse Alibaba of profiting from fakes (Update)
The owner of fashion brands Gucci and Yves Saint Laurent has accused Alibaba Group in a lawsuit of profiting from sales of counterfeit goods despite the Chinese e-commerce giant's pledge to combat the trade in fakes.
Business
May 18, 2015
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21
Who's judging you based on brand choices?
While it may seem like a given that people judge others by the brand of clothes they wear, the cars they drive and electronic gadgets they use, new research suggests that this may not be the case as often as we think.
Economics & Business
Sep 30, 2017
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7
Is my brand image green or healthy? No need for costly surveys, just ask Twitter
What do Toyota, Aveda, and Clif Bar have in common? A forthcoming article in the INFORMS journal Marketing Science finds that Twitter fans of these brands are all more likely to follow accounts that tweet about the environment. ...
Social Sciences
Apr 18, 2016
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7
Consumers are wise to 'woke washing,' but truly 'transformative branding' can still make a difference
With brands increasingly engaging in social change campaigns and leveraging their influence to be "purpose-led," the time has come to ask a couple of big questions: is this a viable strategy, and how skeptical should we be ...
Social Sciences
Oct 27, 2021
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4
Do 'Made in USA' claims make a difference in marketing results?
Pick up any product in just about any store and you're likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not ...
Economics & Business
Jun 30, 2021
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4
Branding in the age of social media
Brands have to vie with each other to grab our increasingly diminishing attention spans across a much wider range of media, from traditional print and broadcast to the rapidly changing social media that are so readily scrollable. ...
Economics & Business
Feb 28, 2019
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3
Promoting cigarette brands in TV shows yields unexpected results
New research in the journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the ...
Economics & Business
Oct 26, 2022
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3
Ye and Adidas break up: Why brand marriages sometimes go bad
Brand partnerships between seemingly disparate companies or organizations are all around us.
Social Sciences
Nov 7, 2022
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1
Email remains the backbone to engaging today's multi-channel consumer, according to IBM study
IBM today announced findings from its 2015 Email Marketing Metrics Benchmark Study, which analyzes email marketing trends from 3,000 global brands, representing 40 countries and multiple industries.
Economics & Business
Sep 15, 2015
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