Foreign carmakers in China say Beijing is pressuring them to produce dedicated new brands so their local partners can gain technical know-how, but experts warn the strategy could backfire.
Business
Apr 27, 2012
0
0
Nike's advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested against police brutality by kneeling ...
Economics & Business
Aug 16, 2023
0
3
Although it is tempting to use the word "we" to make consumers feel like part of the family, people react negatively when brands overstep their boundaries, according to a new study in the Journal of Consumer Research.
Social Sciences
May 16, 2012
1
0
With its new tablet computer, Microsoft is taking a page from Apple's playbook in an effort to control both hardware and software for computers, in a strategy which carries some risk, analysts say.
Business
Jun 19, 2012
1
0
New research is the first to establish the darker side of being devoted to your favourite brand.
Economics & Business
Dec 6, 2017
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5
The CEO of France-based automaker PSA Group says it will offer 40 electric models across its lineup by 2025, and it plans to sell vehicles in the U.S. within 10 years.
Energy & Green Tech
Jan 18, 2018
2
27
Corporate social responsibility (CSR) efforts may not always have the brand-building effects that companies want. Recent research finds a new brand can be viewed as less effective if consumers know the company donates money ...
Economics & Business
Sep 5, 2018
0
2
Researchers from the University of Pittsburgh, Texas A&M, UNC-Chapel Hill, University of Wisconsin, and Columbia University published a new paper in the Journal of Marketing that examines the changing role and management ...
Economics & Business
Jan 29, 2020
0
33
A new analysis by North Carolina State University and Arizona State University outlines how a brand of frozen meat products took social media by storm—and what other brands can learn from the phenomenon.
Economics & Business
Oct 1, 2020
0
8
Sony said Monday it would fully restore all PlayStation Network and Qriocity online distribution services in Japan on Wednesday, after shutting them down in April due to hacker attacks.
Business
Jul 4, 2011
0
0
