Long-term studies in the Murchison and Goldfields have revealed populations of the aromatic sandalwood tree (Santalum spicatum) are at risk of dying out in some areas.
Ecology
Dec 10, 2014
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0
Why do some consumers prefer local products and others gravitate toward global brands? A new study in the Journal of Consumer Research examines why some people might choose a local brand instead of a recognizable global brand ...
Social Sciences
Mar 31, 2009
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Many studies have shown that a company's logo is one of the most important aspects of marketing and advertising a brand, or features that distinctly identifies a company's product or service from its competitors. Now, a researcher ...
Economics & Business
Apr 8, 2014
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Most consumers would choose brand-name beverages over generic or store-brand beverages, according to the September 2023 Consumer Food Insights Report. The report further indicates that consumers make this choice even when ...
Economics & Business
Oct 12, 2023
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7
The boards of Fiat Chrysler, Ferrari and CNH Industrial were called to urgent meetings Saturday in Italy in light of executive Sergio Marchionne's recent surgery and prolonged convalescence.
Business
Jul 21, 2018
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14
Researchers from Oklahoma State University and University of Florida published a new article explaining how marketers can capitalize on the power of perception through the structure of visual communications to influence beliefs ...
Social Sciences
Jan 4, 2023
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10
New research finds brands that leverage a reputation for quality to pay employees less risk eroding profits.
Economics & Business
Aug 23, 2023
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10
Lexus topped all automotive brands in Consumer Reports magazine's 2013 brand report card. Japanese automakers again dominated the rankings, taking eight of the top 10 spots.
Energy & Green Tech
Feb 26, 2013
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0
Store brands now account for more than 22 per cent of supermarket sales in Australia yet consumers are still wary about their quality, new research has found.
Economics & Business
Mar 19, 2012
2
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Advertising uses repetition to increase consumers' preference for brands. Initially, novel brands gain in popularity due to repetition, which increases the likelihood that consumers later buy the brands. Particularly for ...
Social Sciences
Oct 14, 2013
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