When consumers want plastic, but also worry about the planet
Would the world stop drinking Coca-Cola if it no longer came in single-use plastic bottles?
Environment
Mar 19, 2020
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Page 17 - News tagged with brand
Related topics:
consumers
· journal of consumer research
A new study shows men who feel 'love' for their beer brand will purchase significantly more than a regular consumer
(Phys.org)—A new study has found that men who feel 'love' for their beer brand purchase 38 per cent more beer than average, while women who feel 'bonding' with their laundry detergent brand purchase 60 per cent more than ...
Social Sciences
Nov 27, 2012
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Study examines marketing deception's role in consumer thinking
Heavily marketed as a safer, healthful alternative to smoking, electronic cigarettes are under fire from California health officials who have declared "vaping" a public health threat, hoping to head off the type of deceptive ...
Social Sciences
Feb 18, 2015
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Global, Chinese automakers debut new car models
Ford showed off its new Taurus and Nissan unveiled a midsize sedan designed for China on Monday at a Shanghai Auto Show that highlighted the commercial resurgence of lower-priced Chinese auto brands.
Business
Apr 20, 2015
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Brands are perceived in the same way as faces
A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of faces. The survey, whose result is particularly interesting for the ...
Economics & Business
Sep 8, 2015
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When the quiet logo speaks volumes
The logo on your designer handbag or sports car may say far more about your social status and social aspirations than the brand name itself, according to a new study from the USC Marshall School of Business, which finds that ...
Social Sciences
Jul 26, 2010
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Apple still top global brand as value jumps: survey
Apple has extended its lead as the world's most valuable corporate name with a strong 19 percent increase in its so-called brand value, a survey showed Tuesday.
Business
May 22, 2012
1
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Childhood memories affect brand loyalty and consumption behavior
Memories from childhood can be the most engaging when it comes to marketing. Feelings of nostalgia or of having a shared recognition for times gone by can be strong. Work published in the International Journal of Business ...
Social Sciences
Nov 9, 2020
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Winery experiences affected by more than what is in your glass
New research from the University of British Columbia's Okanagan campus has determined that enjoying a tasting at a winery goes well beyond the sip.
Social Sciences
Jul 19, 2023
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Sponsorship disclosures by social media influencers reduce engagement, study finds
Social media has become a significant branding and communication tool for companies selling products and services. With the increase in the value of social media, the value of influencers is increasing as well. In fact, influencer ...
Social Sciences
Aug 25, 2022
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