People may forgo displaying luxury brands and other signals of status when they want to convince others that they will collaborate well with a team, as people who signal their wealth and social status could be perceived as ...
Social Sciences
Apr 21, 2022
0
24
Everyone in China knows global automobile brands such as Ford and Chevrolet. But do those brands really sell better than local ones such as Senova or Eado? The answer is yes, and the reason lies in a complicated mix of brand ...
Social Sciences
Jun 23, 2015
0
18
"Fake news" stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands.
Economics & Business
Oct 16, 2019
1
10
Rezaul Islam wades through waist-high water, a sack of rice on his head salvaged from what remains of his home, a week after a cyclone savaged Bangladesh and eastern India.
Environment
May 28, 2020
0
4
A federal grand jury in Detroit has indicted four Audi engineering managers from Germany in a widening diesel emissions cheating scandal.
Business
Jan 18, 2019
0
6
Why would a consumer spend $10,000 on a handbag that doesn't identify the brand, when most observers would confuse it with a $50 alternative? A new study in the Journal of Consumer Research finds that high-end consumers don't ...
Social Sciences
Jun 21, 2010
5
0
The more other customers look and act like us, the more likely we are to stay loyal to a particular store or product, according to a groundbreaking study co-authored by a Michigan State University marketing expert.
Economics & Business
Apr 25, 2012
0
0
Researchers from Shanghai University of Finance and Economics and the University of Arizona published a new paper in the Journal of Marketing that examines brand name strategies when cultural products are marketed in foreign ...
Economics & Business
May 2, 2020
0
4
Energy companies in the UK are using specific branding approaches instead of product innovation to keep customers, according to new research from the University of East Anglia (UEA).
Economics & Business
Oct 25, 2017
0
4
Hundreds of Internet address suffixes to rival ".com" should be available for people and businesses to use by the end of the year, the head of an Internet oversight agency said Monday.
Internet
Feb 25, 2013
0
0
