Consumers are bombarded with advertising throughout the course of any given day, often to the point where they rarely devote any conscious attention to processing the brand information. According to a new study in the Journal ...
Social Sciences
Nov 19, 2013
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0
Many people buy and wear clothing from prestigious brands as a way to express and distinguish themselves. However, a new study from the University of Missouri has found that people who are more sensitive to how others perceive ...
Social Sciences
Feb 9, 2015
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16
Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior.
Economics & Business
Dec 1, 2016
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5
Researchers from HEC Montreal and York University published a new paper in the Journal of Marketing that examines how people who attain "prestigious" posts in high-profile organizations can manage their professional brands ...
Economics & Business
Nov 11, 2020
0
2
Can you forge an emotional bond with a brand so strong that, if forced to buy a competitor's product, you suffer separation anxiety? According to a new study from the USC Marshall School of Business, the answer is yes. In ...
Economics & Business
Nov 4, 2010
1
0
Many companies grow by extending their brands into new types of products. A new study in the Journal of Consumer Research examines why some of those new products succeed and others fail.
Economics & Business
Apr 19, 2010
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0
With free birthday breakfast meals and all-you-can-eat riblets, the IHOP and Applebee's restaurant chains became a traditional stop for millions of American families seeking a feast.
Business
Feb 23, 2018
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14
Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers' zapping behavior.
Social Sciences
Jul 14, 2022
0
2
Consumers don't react positively to all messages of corporate social responsibility, according to a new study in the Journal of Consumer Research. The message needs to line up with consumers' mindsets and understanding of ...
Other
Jul 14, 2011
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0
When people purchase luxury items like expensive watches and high-end automobiles, they often consider themselves members of a select group of consumers. According to a new study in the Journal of Consumer Research, when ...
Social Sciences
May 21, 2014
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