(Phys.org) —Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by ...
Economics & Business
Sep 24, 2013
1
0
From the middle-school child considering the premier brands of soccer shoes, to the college graduate weighing which graduate test prep course to take, a common marketing message from consumer brands is "you will perform better ...
Social Sciences
Jan 20, 2016
0
19
Researchers from University of Oklahoma and University of Illinois at Chicago published a new paper in the Journal of Marketing that introduces a digital approach to analyzing audiences' interests across a broad brand ...
Economics & Business
Mar 24, 2022
0
10
As Canadians grapple with the rising cost of living, many consumers are reevaluating their daily choices and purchase habits. The cost of groceries is forcing many households to make difficult decisions, like having to choose ...
Economics & Business
Oct 12, 2023
0
6
Back in the day, planes, trains and automobiles all sported one brand name. If you bought a Boeing, you got, nose to tail, a Boeing. These days, however, complex industrial equipment is starting to look like NASCAR vehicles ...
Economics & Business
Aug 19, 2009
0
0
Luxury brands are a prominent feature of modern society. Thorstein Veblen coined the term "conspicuous consumption" to describe how the upper classes showcased expensive goods without inherent practical benefits to demonstrate ...
Plants & Animals
Apr 21, 2021
1
105
Do U.S. consumers boycott products in response to international conflict? Two professors at the University of Virginia say that in the case of the 2003 invasion of Iraq, the answer is "yes."
Social Sciences
Apr 30, 2015
2
26
Spring is traditionally the season for a good clean—and maybe a clear out. Taking stock and having a bit of a declutter can freshen things up domestically.
Social Sciences
Feb 8, 2024
0
1
Product sales on mobiles continue to grow, but conventional photographs of products often fail to provide key information to shoppers. In response, the Inclusive Design Group at the Department's Cambridge Engineering Design ...
Economics & Business
Feb 19, 2018
0
4
Creating a family brand as successful as David and Victoria Beckham's is a matter of adhering to practices that promote a family's distinctiveness and visibility, according to a study recently published in Family Business ...
Economics & Business
Sep 7, 2011
0
0
