(AP) -- People around the world interact with Alecia Dantico all day. Usually, though, they don't know whether she's young or old, male or female.
Internet
Sep 2, 2009
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0
It has been widely thought that brand search volume—the counts of queries that a search engine receives from users that include specific brand names, like "iPhone"—can predict sales for that brand. Google makes this information ...
Social Sciences
Jan 4, 2017
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6
We are in an era of brand activism and conscious consumerism. More than 70% of consumers expect brands to publicly stand for sociopolitical issues.
Economics & Business
Mar 26, 2024
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13
Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create "sticky" customer journeys that keep customers ...
Economics & Business
May 27, 2020
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52
The COVID-19 crisis has hit the luxury and fashion industry hard. According to a study conducted by the Boston Consulting Group, sales in these two sectors could drop by 25% to 30% compared to 2019.
Economics & Business
May 14, 2020
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6
In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.
Economics & Business
Aug 8, 2023
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1
Google was crowned the world's most valuable brand on Wednesday by a research firm that found technology firms dominate when it comes to how much a name is worth in today's markets.
Business
Apr 28, 2010
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0
Whether it's a pharmacy, a supermarket, or a clothier, when you walk into a retail store in the U.S., you are sure to encounter a flashy promotional display featuring products from a specific brand.
Economics & Business
Jul 11, 2024
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2
Associations representing major French companies accused US Internet giant Google on Monday of overstepping the mark by putting brand names up for auction as search keywords.
Internet
Nov 8, 2010
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0
With the concept of a store-within-a-store growing across the country, a Kansas State University researcher's work shows the increasing importance of brand reputation and its strong role in governing decisions.
Economics & Business
Sep 23, 2010
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