A company's brand may crash and burn if video game players perform poorly when they use branded products as part of the game, according to a team of researchers.
Economics & Business
Sep 29, 2015
0
19
Japanese entertainment and technology giant Sony faces a battle to regain the trust of millions of consumers after online networks integral to its strategy were hacked, say analysts.
Business
May 13, 2011
0
0
Finnish brand Nokia, a former mobile star, on Sunday launched three new Android smartphones and unveiled a revamped version of its iconic 3310 model more than a decade after it was phased out.
Consumer & Gadgets
Feb 26, 2017
0
8
(PhysOrg.com) -- A new study from the W. P. Carey School of Business suggests the simple presence of the store brand can save you money at the grocery store, even if you don't buy it.
Economics & Business
May 26, 2010
0
0
Google opened its social network Google+ to businesses and brands on Monday as it seeks to expand the audience for its rival to Facebook.
Internet
Nov 7, 2011
2
0
With social network sites and smartphone apps making rapid inroads into the fashion world, observers say Italy risks falling behind even as its luxury brands feel the pain from the economic crisis.
Internet
Feb 23, 2012
0
0
Smartphones didn't kill the watch business. Can the Apple Watch put a dent in it?
Consumer & Gadgets
Mar 6, 2015
1
92
Social media influencers are some of the most powerful celebrities of the internet era, and verification—the blue check mark that indicates the account has been vetted and the user's identity has been confirmed—is one ...
Social Sciences
Mar 11, 2022
0
12
US authorities seized 70 websites suspected of selling counterfeit goods using luxury brand names such as Louis Vuitton, Tiffany or Burberry and sports logos like NFL and MLB, officials said Thursday.
Internet
Jul 12, 2012
0
0
There's a new BlackBerry smartphone, the latest effort to revive the once-dominant brand.
Consumer & Gadgets
Jun 7, 2018
0
2
