Twitter on Thursday began letting businesses more easily turn tweets into advertising that targets users of the globally popular one-to-many text messaging service.
Internet
Jul 19, 2012
1
0
What drives a person's preference towards traditional luxury brands? Flinders University researchers have found it's all about inflating the image of the purchaser, who desires such expensive luxury brands such as Rolex and ...
Social Sciences
Aug 8, 2023
0
16
A tablet war is heating up in Asia as companies from China, South Korea and Taiwan challenge the dominance of Apple's iPad on features and price, analysts said.
Consumer & Gadgets
Jun 23, 2011
2
0
Google, which is known for nick-naming its Android mobile operating systems for smartphones and tablets after desserts, has chosen a brand-name candy for its 4.4 version that's expected to launch this fall: Kit Kat.
Software
Sep 3, 2013
0
0
British billionaire Richard Branson's prolific Virgin brand has spanned a broad range of businesses, including record stores, banks, phones, airlines and spaceships.
Space Exploration
Jul 2, 2017
1
5
Rising supermarket prices could be pushing people to make more unhealthy food choices thanks to aggressive marketing ploys, new research suggests.
Social Sciences
Mar 7, 2023
0
10
As we begin to tentatively shape the post-pandemic business world, there is a growing chorus of voices pushing for a new normal. Powered by the Great Resignation, increasing numbers of workers are demanding a more human-centric ...
Social Sciences
Mar 17, 2022
0
26
New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions.
Social Sciences
Jul 13, 2020
0
7
Ike Silver, a Ph.D. candidate in the Wharton Marketing Doctoral Program, discusses his research on customer response to companies' social impact initiatives. The key lesson for companies? Don't wait.
Social Sciences
Jun 7, 2021
1
4
Major brands risk losing wealth and power if they rely on old fashioned ideas in their advertising, thanks to the 'woke' generation calling them out.
Social Sciences
Nov 24, 2021
0
6
