In today's world of LinkedIn, Facebook, and Twitter, shaping and managing the public perception of who you are and what you can do is critical, especially for those thinking of changing jobs or blazing a new professional ...
Economics & Business
Sep 18, 2013
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Researchers from The Wharton School of the University of Pennsylvania and the Owen Graduate School of Management at Vanderbilt University have published a new paper in the Journal of Consumer Psychology that offers fresh ...
Social Sciences
Sep 10, 2022
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6
Illuminated and neon signs outside businesses have contributed to brand identity for some years. But researchers are now evaluating how selecting a universal lighting design for stores can also send out branding signals to ...
Other
Aug 16, 2010
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(AP) -- Sony is doing booming business in India, dominating in flat-panel TVs and digital cameras, and is in good shape to keep growing in coming years, a top executive said Friday.
Business
Feb 18, 2011
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Top fashion companies that are pledging to end worker exploitation in their global supply chains are hampering progress through their own irresponsible sourcing practices, concludes a new report published today on working ...
Economics & Business
Sep 4, 2019
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9
Among Islamists, certain global brands can be considered threats to Muslim identity, according to a new study in the Journal of Consumer Research.
Social Sciences
May 16, 2012
21
0
Researchers from University of Newcastle–Australia have published a new Journal of Marketing study that examines how brands can use references to the past via vintage typography to establish emotional bonds with today's ...
Economics & Business
Feb 13, 2024
0
39
When the Pixar lamp buries the letter "I" by jumping on it, this is an example of what's called "agent animation" - self-directed motion of a brand logo that makes it feel alive. New research by two Boston College marketing ...
Economics & Business
Nov 15, 2016
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5
In a study that gives new meaning to retail therapy, University of Alberta marketing researchers have found that consumers who feel lonely will often turn to brands that exude warmth.
Social Sciences
Mar 2, 2023
1
22
(AP) -- Apple Inc. seems to have missed the memo - you know, the one about the recession.
Business
Jul 21, 2009
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