By 2018, it is estimated that the global pharmaceutical market will be worth more than $1.3 trillion USD. To corner their share of profits, established drug companies have to fight fierce competition from generic products, ...
Social Sciences
Feb 4, 2014
0
0
From Nike to Ben & Jerry's to Airbnb, more and more brands are taking a stand on sociopolitical issues (often called brand activism), to the point it's arguably become a component of any brand's strategy.
Social Sciences
May 4, 2022
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4
(Phys.org) —Brand logos that create a sense of motion can enhance a customer's evaluation of the brand, says a University of Michigan researcher.
Social Sciences
Mar 6, 2014
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0
Consumers prefer matching brands for products that are consumed together because they believe products from the same brand have been designed to go together, according to a new study in the Journal of Consumer Research.
Social Sciences
Nov 13, 2012
1
0
(Phys.org) —In the age of digital video recorders (DVRs) many advertisers have lamented that consumers aren't as influenced by ads because they can fast forward through or even skip the commercials.
Social Sciences
Oct 9, 2013
1
0
As shoppers gear up for another mad holiday scramble, smartphones and tablet computers are emerging as Santa's electronic helpers.
Other
Nov 14, 2011
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0
Materialistic people tend to form strong connections to particular product brands when their level of anxiety about death is high, according to a new study in the Journal of Consumer Research.
Other
Jan 26, 2009
2
0
Your dog may like to lick your hand or face, but if you're using a chemotherapy cream that treats certain skin conditions, you should not allow it, the U.S. Food and Drug Administration advises.
Veterinary medicine
Sep 9, 2022
0
35
Tucked in between videos of friends, family or silly dances and pranks are promoted advertisements, often not labeled, to get users to buy the latest products. A simple scroll through TikTok can garner thousands of videos ...
Social Sciences
Feb 16, 2023
0
47
Marketers hope to connect between the consumer and the products they represent by creating a strong brand identity. Now a Tel Aviv University researcher is giving marketers a heavenly new angle to consider -- religious faith ...
Social Sciences
Nov 15, 2010
1
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